Reputational Analysis

MEDIA HAS A HUGE INFLUENCE ON INDIVIDUAL PERCEPTION AND THIS INFLUENCE CAN IMPACT GREATLY ON AN ORGANISATIONS REPUTATION.

At Rue Point Media we have the experience and know how to effectively measure how your business is performing in the media. Following industry best practice and with years of experience in evaluation of media performance, we provide data you can trust and consultative support to action results effectively.

Campaign Performance

WHETHER IT’S YOUR BIG CAMPAIGN OF THE YEAR OR ONE IN A SERIES OF CAMPAIGNS, EFFECTIVE EVALUATION IS A VITAL PART OF ANY CAMPAIGN PLANNING PROCESS.

We work with you to design a campaign analysis which measures your key performance indicators. We can assist in developing these KPI’s and identify the most effective method of measuring the desired outcome of the campaign. Once delivered our analysts can take you through the results and highlight areas where improvements can be made.

Competitor Evaluation

WHEN OPERATING WITHIN A COMPETITIVE MARKET, TRACKING COMPETITOR PERFORMANCE PROVIDES VALUABLE INSIGHTS INTO COMPETITOR STRATEGY AND WHERE COMPETITIVE ADVANTAGE MIGHT BE GAINED.

This evaluation also proves valuable benchmarking information. This information is particularly important when communications results must be measured not as stand alone performance, but in the context of the wider market. While mapping the competitive media landscape may seem like a daunting task, we have the expertise and experience in delivering these evaluations in a way that delivers insights efficiently.

Sponsorship Analysis

SPONSORSHIP IS VIEWED LIKE ANY OTHER INVESTMENTS, ORGANISATIONS NEED TO HAVE VISIBILITY OF RETURN ON THIS INVESTMENT.

If you have a sponsorship property and are looking to quantify what investing in a partnership will return to your potential sponsor, we can assist. If you have invested in a sponsorship and seek to measure the return this has delivered, we have a set of sponsorship specific evaluations which will deliver this to you.  Our sponsorship analysis not only quantifies the value and reach of sponsorship coverage, it  can provide richer data on the associated perception the sponsorship delivers, thereby providing a richer set of insights into the return of the sponsorship.

AMEC Membership

MEMBERSHIP OF INTERNATIONALLY RECOGNIZED BODIES PROVIDES CONFIDENCE IN INSIGHT.

Rue Point Media is proud to be a full member of the International Association for Measurement and Evaluation of Communication (AMEC), the leading media intelligence and insights professional organisation with more than 160 members in 86 countries worldwide.