Print Media

DESPITE THE CHANGES IN MEDIA CONSUMPTION OVER THE PAST DECADE, PRINT MEDIA CONTINUES TO BE A KEY MEDIA FOR THE IRISH POPULATION.

Research published by Reuters Institute, in the Digital News Report 2017, found an increase of 2% from 2016 in those accessing news via traditional media such as newspapers and radio.

We monitor over 600 print publications, covering national and regional newspapers and magazines as well as industry and leisure publications.  This extensive set of monitored publications gives you comprehensive visibility of the many print media conversations happening across Ireland.

Broadcast Media

A POWERFUL SOURCE OF MEDIA ACCESSED BROADLY ACROSS THE IRISH POPULATION.

TAM Ireland’s 2016 Review found that TV viewership has increased by 11 minutes per day when compared to 2006. Meanwhile the most recently published JNLR report finds that 82% of Irish adults tune into radio daily.

Digital Media

WE PROVIDE COMPREHENSIVE MONITORING OF THE IRISH ONLINE MEDIA SPACE, COVERING WEBSITES AND BLOGS AND UPDATING OUR SOURCES AS NEW ENTRANTS EMERGE.

With over 75% of adults in Ireland consuming their news through digital or combined digital and traditional media (source : Reuters Institute Digital News Report 2017) it is vital to have a view of the online conversation.  With media patterns moving toward mobile media consumption, our online monitoring service means you have access to this ever evolving media landscape.

Social Media

THE USE OF SOCIAL MEDIA PLATFORMS FOR COMMUNICATION, REFERENCING AND INFORMATION HAS BECOME PART OF THE FABRIC OF EVERYDAY LIFE.

Access and listen to social media conversations as they evolve with our social media monitoring services. This service provides the tools to monitor the social media conversations that matter to you.